Our Past Work
KnowledgeHut -UpGrad
Branding Campaign (Samples Above)
Category
EdTech
Goal
Promote KnowledgeHut's new 'assured employment' offering on social channels
Results
Required campaign views - 4,00,000
Achieved campaign views - 7,75,909
Brief
KnowledgeHut is a global ed-tech company, helping organizations and professionals unlock productive excellence through skills development. KnowledgeHut was acquired by upGrad in August 2021.
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Their innovative new program which ensured that every participating student got employment opportunities and also the skills to get their desired job, was promoted as a campaign, custom created by our teams....and it went viral!
What we Did
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Custom category-specific scouting
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Each Influencer's script was tailor-made based on analytical findings of Influencer's content type
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Multiple iterations of generated video to find best performers
Mayana
New Users + Brand Awareness Campaign
(Samples Above)
Category
Occult Sciences
Goal
Provide 1 Million reach to the new app
Results
Influencers engaged - 39
Total views achieved - 1.81 Million
Brief
Mayana offers spiritual guidance & brilliantly insightful answers to your most important questions.
Unfolds mysteries & explore insights about your future.
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Mayana wanted to engage with more users and convert them into paying clients - this is where Mask Influencers came in.
What we Did
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Three step promotional plan was created over 15 days' period
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Various polls, quizzes and social games integrated in the influencers' promotional content
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Scripted content, created by our in-house teams