Our Past Work
KnowledgeHut -UpGrad
Branding Campaign (Samples Above)
Category
EdTech
Goal
Promote KnowledgeHut's new 'assured employment' offering on social channels
Results
Required campaign views - 4,00,000
Achieved campaign views - 7,75,909
Brief
KnowledgeHut is a global ed-tech company, helping organizations and professionals unlock productive excellence through skills development. KnowledgeHut was acquired by upGrad in August 2021.
Their innovative new program which ensured that every participating student got employment opportunities and also the skills to get their desired job, was promoted as a campaign, custom created by our teams....and it went viral!
What we Did
-
Custom category-specific scouting
-
Each Influencer's script was tailor-made based on analytical findings of Influencer's content type
-
Multiple iterations of generated video to find best performers
Mayana
New Users + Brand Awareness Campaign
(Samples Above)
Category
Occult Sciences
Goal
Provide 1 Million reach to the new app
Results
Influencers engaged - 39
Total views achieved - 1.81 Million
Brief
Mayana offers spiritual guidance & brilliantly insightful answers to your most important questions.
Unfolds mysteries & explore insights about your future.
Mayana wanted to engage with more users and convert them into paying clients - this is where Mask Influencers came in.
What we Did
-
Three step promotional plan was created over 15 days' period
-
Various polls, quizzes and social games integrated in the influencers' promotional content
-
Scripted content, created by our in-house teams