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Our Past Work

KnowledgeHut -UpGrad

Branding Campaign (Samples Above)

Category

EdTech

Goal

Promote KnowledgeHut's new 'assured employment' offering on social channels

Results

Required campaign views - 4,00,000 

Achieved campaign views - 7,75,909 

Brief

KnowledgeHut is a global ed-tech company, helping organizations and professionals unlock productive excellence through skills development. KnowledgeHut was acquired by upGrad in August 2021.

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Their innovative new program which ensured that every participating student got employment opportunities and also the skills to get their desired job, was promoted as a campaign, custom created by our teams....and it went viral!

What we Did

  • Custom category-specific scouting

  • Each Influencer's script was tailor-made based on analytical findings of Influencer's content type

  • Multiple iterations of generated video to find best performers

Mayana

New Users + Brand Awareness Campaign

(Samples Above)

Category

Occult Sciences

Goal

Provide 1 Million reach to the new app

Results

Influencers engaged - 39

Total views achieved - 1.81 Million

Brief

Mayana offers spiritual guidance & brilliantly insightful answers to your most important questions.

Unfolds mysteries & explore insights about your future.

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Mayana wanted to engage with more users and convert them into paying clients - this is where Mask Influencers came in.

What we Did

  • Three step promotional plan was created over 15 days' period

  • Various polls, quizzes and social games integrated in the influencers' promotional content

  • Scripted content, created by our in-house teams

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